Read
We go through your market, your competitors and whatever data you already hold. You get a written read of where the brand currently sits — including the parts you may not want to hear.
Heat any element and it emits a fixed set of lines — a fingerprint no other element shares. Brands work the same way: the words, the placements, the promise kept. Our first job on any account is to read that spectrum before we spend a euro of your budget.
Disciplines
Six in-house
What we do
Six disciplines, run by one team in one office. You brief once, and the strategy, the creative and the media plan stay in the same room.
Br
Brand strategy
Positioning, naming, messaging and identity systems — the decisions everything else has to be consistent with.
Cr
Creative & art direction
Campaign concepts and the artwork that carries them, from a single press ad to a full asset set across every channel you run.
Md
Media planning & buying
Where the budget goes and why. We plan against your audience, negotiate the buy, and hand you the full schedule and rates.
Dg
Digital & performance
Search, social and display campaigns built to a defined cost target — including Microsoft Advertising and Google Ads accounts you own.
Ct
Content & production
Photography, video, motion and written content produced to a schedule your campaign can actually run on.
An
Analytics & measurement
Tracking that answers one question honestly: did the campaign move the number it was supposed to move?
Method
Four stages
How an account runs
The same four stages on every account, in this order. You know at each point what has been decided and what it costs.
Plan
A strategy and a media plan with the budget split written down, channel by channel, with the reasoning attached. Nothing is booked before you sign it off.
Make
Concepts, artwork, copy and production. Every asset is built to the specs of the channel it runs in, and checked against the ad policies of the platform before it is submitted.
Measure
Tracking goes live with the campaign, not after it. You get regular reporting against the KPIs agreed in stage two, and a written review at the end.
Advertiser identity
On the public record
Everything in this row can be checked against the Irish Companies Registration Office and the EU VIES VAT system. We publish it because an advertiser you cannot identify is an advertiser you should not trust.
1998
Registered in Dublin
279207
CRO company number
IE8279207C
EU VAT number
LTD
Private company limited by shares
How we work
Three things we hold to
The budget is yours
Ad accounts are opened in your name, on your billing, and stay yours if you leave. We report gross and net spend separately, so you always see what went to media and what went to us.
No promised numbers
We will tell you what we plan to do and what we will measure. We will not quote a return before a campaign has run — nobody honest can.
Policy before submission
Creative and landing pages are checked against each platform's advertising policies before they go up, so campaigns start on time instead of sitting in review.
Tell us what you are selling.
Send a short brief or ask for a call. We reply within two working days, in English or Irish.